Royal Caribbean Cruise Line went looking for ways to navigate the rough seas of luxury vacation marketing and found smooth sailing with TeleMagic Enterprise for Windows.

Royal Caribbean, the second largest cruise line in the world, sells its cruise products to 18,000 travel agencies using 16 full time telephone-based sales representatives. Each representative is responsible for maintaining a relationship with about 1,200 agencies.

Representatives use TeleMagic Enterprise to maintain records on each agency's history with the cruise line, notes on special packages or services each agency desires, as well as documentation on every interaction they have with the agency.

All price quotes, unique offerings and other information are captured and maintained for easy and accurate reference. The "EMT Pit Crew", of Emerging Market Technologies, Inc., (TeleMagic's number one Master VAR for eight consecutive years), helped Royal Caribbean systematically design their TeleMagic system.

It's also easy to use, according to Gilda Noal, Manager of Account Marketing Sales. "Our people are sales people, not technical people. We were able to customize the program to our needs, using screens that made sense to us, rather than adapt to whatever a programmer had designed."

Emerging Market Technologies, Inc. recommended TeleMagic Enterprise because it offered the flexibility to serve Royal Caribbean's needs today, while still allowing them room for expansion in the future.

Royal Caribbean is the only cruise line that markets directly to agencies in this manner. The 26-year-old cruise line has been using direct marketing successfully for six years, but only recently began capturing data with the Windows-based TeleMagic program.

The flexibility of TeleMagic Enter-prise combined with the support and training offered by Emerging Market Technologies, Inc. means Royal Caribbean is riding the wave of success in direct marketing!